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"Customer service window" - 24 hours from the moment of receiving the last message from the client.If a client starts a WhatsApp conversation, no consent or templates are required within the "Customer service window".Messages that you send to the client outs...

The client is active if he sent you a message in this calendar month or you sent him;The number of received or sent messages is not counted in the tariff;The number of your operators is not counted in the tariff;The total number of subscribers per number is no...

Customer relationships are built through conversations Relationships are about more than a single message. That’s why our rates are per 24-hour conversation session to enable businesses to provide the fast and conversational experiences customers want.Effectiv...

WhatsApp Business Platform: Current Rates Effective July 1, 2025 We charge for all messages that a company sends to its customers. Fees are only charged for messages that are successfully delivered. Fees are charged based on the following factors: Message reci...